HoK Workshops

These are the techniques we’ve honed working with the world’s top recurring revenue products to achieve an impressive 83% test success rate. We want to share them with you.

  • “House of Kaizen's frameworks are the best I've seen for subscription businesses. It helps keep acquisition in the mind of retention folks, and retention outcomes in the mind of acquisition folks. It's a great map to help people stay on course in the complexities of a subscription ecosystem.”

    Andrew Pribram, McAfee

  • "Implementing the Subscriber Growth Framework is essential to achieving high-impact and sustainable results at each stage of the customer lifecycle. Without it, customers and profit are left behind."

    Graeme Ferguson, Harlequin Books

  • “The House of Kaizen team was terrific to work with and the Roadmap that resulted has generated a considerable amount of enthusiasm.”

    Kim Hickerson-Luhn, AARP

  • “The Subscriber Growth Framework is smart”

    George Frederick, Advance Local:

  • “This approach gave us a clear list of priorities and the ability to build an actionable and effective roadmap.”

    Patti Kurtz, Health Affairs

Our Workshops

Designed to inspire and evolve with new points of view. These workshops are for Sr Executives and daily operators needing to unlock new levels of net growth with time-tested techniques from HoK. Each session is with a small cohort of peers. Private sessions are available on request.

Subscriber Growth Framework
The foundation of sustainable growth

Subscriber-Centric Goal Alignment
(coming soon)

Actionable Subscriber Research
(coming soon)

Evolving the Value Proposition
(coming soon)

Testing Strategy & Blueprints
(coming soon)

Subscription business models have seen tremendous growth over the past decade, favored by companies and investors who value a robust financial model. While subscribers are better customers, many subscription products struggle with sustained growth despite the advantages of a recurring revenue model and its popularity with consumers.

It’s not just the strength of the financial model that makes subscriptions special, it’s the opportunity to craft a long term relationship with subscribers and continually improve that experience to create more value over time.

The most successful subscription product owners adapt to volatile markets, changing consumer behaviors, and increased competition by leaning into the subscriber experience and everything that makes it a unique relationship.

We’ll show you how to unlock new growth across the entire subscriber journey by truly being customer-first, building a culture of optimization, and we’ll give you the frameworks to find sustainable subscription revenue growth.

You’re likely here because you need to:

  • Create, evolve or improve your subscriber experience

  • Mitigate the effects of market volatility

  • Improve profit

  • Sustain growth

And you’re facing some challenges like:

  • Justifying a new process

  • Internal adoption

  • Performance accountability

  • Strategic consistency

Or, if you need more than a workshop…

Know Better

Sometimes all your team needs is a new perspective. HoK provides the insight, the spark, and the hypotheses to get things moving in the right direction on a project-by-project basis.

 To Do Better

Your team can lean on ours for recurring revenue program management and optimization that delivers sustainable net growth through ongoing engagements.

Membership

SubscriptionWorks Community, networking, events and workshop discounts to empower your team.

Growth Diagnostic

Compare your product experience with the optimal growth program to define a roadmap for sustainability.

Collaboration

Complete recurring revenue growth programs rooted in performance sustainability.