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Empower Your Growth Team

Training, best practices, and on-demand consultation built for subscription growth professionals who know that subscriber growth ≠ eCommerce.

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SubscriptionWorks Packages

Your team's needs are as unique as your subscription product - we’ll work alongside you to ensure you’re getting what you need to drive growth.

SubWorks

SubscriptionWorks

Starting at $50,000 per team

 SubscriptionWorks offers access to our best practices and product-specific consultation. Customizable and includes access to our private community of executives from the world's leading subscription companies.

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Community Only

$1,500 per person

In an ever-changing landscape, we need one another. To provide support to leaders and teams we built a community of subscription leaders to learn from and share with one another as we grow better, together - hosted in Slack.

Join executives from the world’s leading subscription brands

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You'll receive a customized package of training services, best-practices, and on-demand consultation with our team of experts. You'll also have access to our SubscriptionWorks private community where you’ll have the opportunity to learn from and share with your peers as we all grow better, together.

SubscriptionWorks Community

  • Regular AMAs with executives from the world’s leading subscription companies
  • Real-time peer feedback on issues you need to solve
  • Networking with subscription executives (no vendors)
  • Access to a subscription specific job board

Access to Our Training & Consulting

  • Access our teams’ and our community's proven growth tactics
  • On-call consultation on your specific growth efforts from House of Kaizen’s subscriber growth experts
  • Custom service package based on your needs:
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Research Fundamentals

Understand what will make the most impact by looking at the data.

On-Demand Support

On-call consultation on your specific growth efforts from HoK’s subscriber growth experts.

Ideation Sessions

Focused opportunity to brainstorm around the best solutions together.

Customer Segmentation

We'll help you create segments to more accurately reflect unique subscriber behaviors and set up your optimizations for more winning experiments.

Goal Alignment

Sustainable growth comes from measuring and delivering on both the subscribers’ needs and product goals throughout each stage of the journey — the trick is finding alignment.

Persona Definition

We'll help you create persona definitions to more accurately reflect unique subscriber behaviors and set up your optimizations for more winning experiments.

Collaborative Ideation Worksessions

Your team will learn to host worksessions with the goal of generating ideas that your team can then collectively refine and focus into innovative and actionable next steps.

Hypothesis Development

We’ll show you how to synthesize performance data, and research into test hypotheses to identify high impact opportunities for subscriber journey optimization.

Creative Concepting

Your team will develop an understanding of your subscribers and create a promise of value to capture and keep the attention of your subscribers across the full journey.

Digital Media Planning

Identification and recommendation of media placements that will best achieve KPI goals at each stage of the journey.

Full-Journey Performance Reporting

Learn how to design and implement performance reporting with insight throughout the subscriber journey.

Journey Mapping

Define key actions including the subscriber personas’ motivations & anxieties presenting opportunities for optimization.

Testing Blueprints

Conceptualize and design tests to help your team explore the best opportunities for optimization across the journey.

Test Performance Projections 

Learn how to anticipate the impact of your experiments on growth performance, and which should go first.

“At a challenging time, House of Kaizen stepped in. Their knowledge and flexibility enabled us to continue to deliver on our marketing objectives.”

—JULIE ZHU, WOMEN'S WEAR DAILY

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In this community of subscription executives, you’ll have the opportunity to learn from and share with your peers one as we all grow better, together.

  • Regular AMAs with executives from the world’s leading subscription companies
  • Real-time peer feedback on issues you need to solve
  • Networking with subscription executives (no vendors)
  • Access to a subscription specific job board
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Join us for our next members-only AMA - these events are a great opportunity to get your unique questions answered directly by those who have the experience and insights you need to grow your subscription business.

“At a challenging time, House of Kaizen stepped in. Their knowledge and flexibility enabled us to continue to deliver on our marketing objectives."

—Julie Zhu, Women's Wear Daily

FAQs

Below you'll find answers to some commonly asked questions. If you can' find the answer you're looking for, send us a message!

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What is the difference between SubscriptionsWorks Community and SubscriptionWorks On-demand Growth Team? 

When you join SubscriptionWorks Community, you’ll have access to our private Slack network of subscription, loyalty, and membership experts that you can engage with for ideas, recommendations, feedback and other support. You’ll also have access to exclusive content like AMAs, private Fireside Chats with industry leaders, subscription product CX teardowns, and much more.


When you join SubscriptionWorks On-Demand Growth Team, your entire team gets access to our SubscriptionWorks Community as well as best practices and training from House of Kaizen’s team of subscription growth experts. Our team will enable yours to deliver sustainable growth with best practices, training and product-specific consultation.

Who is SubscriptionWorks Community built for?

SubscriptionWorks Community is built for individuals on product, marketing, and data teams in the subscription, loyalty, and membership industries that are looking for peer feedback, insights from other leaders, and professional development from the world’s leading subscription businesses.

Who is SubscriptionWorks On-Demand Growth Team built for?

SubscriptionWorks On-Demand Growth Team is built for subscription, loyalty, and membership businesses of any size that have in-house teams and the internal capability to execute growth programs, but need the 20+ years of expertise and insights House of Kaizen has to offer. House of Kaizen and the network of experts within the community will provide unparalleled support, processes, and guidance to help you and your team create sustainable growth programs.

What is the difference between SubscriptionWorks On-Demand Growth Team and other House of Kaizen services?

SubscriptionWorks was built to empower your capable internal team - think of it as professional development, training or an alternative to industry conferences. Whereas House of Kaizen services include collaboration on the execution of the work across your team and ours – particularly helpful when you need to outsource the expertise and some or all of the effort. 

How long does my membership to SubscriptionWorks Community last?

Your membership will last 1 calendar year for whichever plan you choose.

Why do I have to apply to join?

Our goal is to ensure that everyone who joins our community will not only benefit from others within the community, but will be able to provide support and benefit to the community as well. As we are newly launching these programs, it’s important that the quality and intentions of each business that joins aligns with the goals of the program and others in the community. There will be no advertising, sponsorship or other activity seeking to sell to the community.

What does the application look like? 

You’ll fill out the application here. Once you’ve submitted your application, a member of the House of Kaizen team will reach out to set up a time to meet virtually. We’ll get to know you and answer any questions you have to make sure the program is a good fit for you/your team. Upon acceptance, we’ll provide you with enrollment details.

Why do I have to apply to join?

Our goal is to ensure that everyone who joins our community will not only benefit from others within the community, but will be able to provide support and benefit to the community as well. As we are newly launching these programs, it’s important that the quality and intentions of each business that joins aligns with the goals of the program and others in the community. There will be no advertising, sponsorship or other activity seeking to sell to the community.

When does SubscriptionWorks officially open? 

We will launch the community and the On-Demand programs in Q1 of 2021. The deadline to apply is February 3, 2021.

When will I know if my application has been accepted?

We will be reviewing applications as they come in. You should expect a response to your application within 2 weeks of submission.

Other Services

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Subscriber Growth Diagnostic

Twenty years of recurring revenue growth optimization has allowed us to identify hundreds of characteristics to find better alignment between the subscriber expectations and the product experience in order to maximize recurring revenue growth.

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Ongoing Engagements

When ongoing support from a trusted partner is necessary, your team can lean on ours for product growth optimization across the entire subscriber journey. We add bandwidth, depth of experience, and skill to meet your growth goals, working together.

Together with our clients

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Let's talk. 

Send us a note and we'll reach out to set up a time to chat.

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