Built for Optimization

Collaboration drives successful ongoing engagements; each is unique.

From In-House Support to Fully Outsourced

When ongoing support from a trusted partner is necessary, your team can lean on ours for product growth by optimization through experimentation across the entire subscriber journey. We add bandwidth, depth of experience, skill, scale, and pace to meet your growth goals, working together.

Eric Hellweg, Pocket//Mozilla:
"House of Kaizen's framework was an incredibly helpful tool to align the entire organization on where we were hitting our marks and what areas needed attention."

Nini Diana, HBR:
“The growth framework gave us a great launching point for asking hard questions about our strategy and tactics. While we knew a lot of what we were up against going into it, having it laid out like an infographic helped us hone in on where we were encountering obstacles and gave us specific areas to address.”

Inspiration
To take action

Sometimes all your team needs is a new perspective. We can provide the insight, the spark, the testing hypotheses to get things moving in the right direction with our subscription-specific optimization techniques.

Discovery
To inform ideation

Together, we take a deep dive into institutional, marketplace, and customer behavioral & attitudinal research to inform ideation. We work to understand how to best optimize the subscriber journey and meet your growth goals.

Ideation
To develop a growth roadmap

Our teams work collaboratively to develop hypotheses for optimization, create impact models, prioritize the opportunities that exist to improve the subscriber journey, and craft the strategy we’ll use to reach your goals together.

Optimization
To sustain growth

We put our strategy into a comprehensive plan and work alongside you to optimize every stage of the subscriber journey as we test and learn together.

LET’S TALK

What’s it like to work with HoK?

Not yet ready for an ongoing collaboration?

We meet you where you are to optimize the subscriber journey for sustainable net growth.

Know Better

Sometimes all your team needs is a new perspective. HoK provides the insight, the spark, and the hypotheses to get things moving in the right direction on a project-by-project basis.

To Do Better

Your team can lean on ours for recurring revenue program management and optimization that delivers sustainable net growth through ongoing engagements.