Experience is better together.
We host and sponsor events that develop our community of recurring revenue growth professionals with product, marketing, and data skill sets.
Latest Events
Pod: Intentional Audiences
Matt Cronin joined Brian Morrissey’s The Rebooting Show podcast to discuss how publishers can become truly audience centric and what publishers can learn from other consumer companies and more.
Pod: Audience-First Publishing
Matt Cronin joined Brian Morrissey’s The Rebooting Show podcast to discuss how publishers can become truly audience centric and what publishers can learn from other consumer companies and more.
The Rebooting Podcast
Brian Morrissey’s The Rebooting Show podcast has emerged as an influential source of insightful conversations with experienced leaders in the media industry. Matt Cronin joined Brian and covered a variety of topics germane to subscription sustainability.
Fixing misaligned incentives in publishing
Whether peak subscription exists
Customer centricity
What we can learn from the success of The New York Times
The struggles of many streaming services
What publishers can learn from subscription companies outside media
Press Gazette's Media Strategy USA Network
The Press Gazette are gearing up for their first US event this November and we have your invite-only pass to attend.
This exclusive event is invitation-only and will convene some of America’s most influential executives in the news, media and publishing sectors for a half-day of discussion and debate on the key challenges facing our industry.
Speakers include:
Almar Latour, CEO, Dow Jones and Publisher, The Wall Street Journal
Sara Badler, CRO, Programmatic and Advertising Partnerships, Dotdash Meredith
Christine Cook, Global Chief Revenue Officer, Bloomberg Media
Pamela Drucker Mann, Global Chief Revenue Officer and President, International, Condé Nast
Alex MacCallum, Chief Revenue Officer, The Washington Post
Shachar Orren, Co-founder and CMO, EXCO (chair)
Jonathan Roberts, Chief Innovation Officer, Dotdash Meredith
Dominic Ponsford, Editor in Chief, Press Gazette
Contact us if you’re interested in attending
Attendance to the Media Strategy Network USA is by invitation only, restricted to C-suite and senior executives and conducted under Chatham House rules.
Skift Global Forum
Join us at the Skift Global Forum 2023 — the flagship global conference on the business of travel. It remains the ‘can’t miss’ event of the year for travel leaders, who come to discover what’s next for the world’s most impactful industry.
Happiness Retreat
A fulfilling work-life starts with happiness around the people and things we spend most of our time with each weekday. Once each year we host a team retreat specifically to focus on improving happiness in the HoK experience.
We don’t get to connect in person as often as we’d like, so this retreat gives us the time and space to connect deeply, get creative, and bring our unique perspectives together building relationships and developing our priorities as we remember that long-term happiness is found in daily details.
AMA: Katie Gray, LA Times
VP Consumer Marketing at The LA Times, Katie uses data to create consumer insights, identify white space opportunity, and deliver growth and lifecycle marketing strategies that meet/exceed revenue and performance goals. She’s joining our SubscriptionWorks community for an AMA on July 12 to dig into retention through lifecycle marketing, providing answers to members’ questions about her approach to growing subscriber LTV throughout the journey.
Free for SubscriptionWorks members (click here to learn more about becoming a member).
AMA: Corey Newhouse, ICG America
Founder and CMO of ICG America, which owns AmazingClubs.com and other e-commerce brands, Corey brings a ton of experience with subscription gifting. In this member’s AMA Corey will answer community questions about best practices for subscription gifting and the lessons learned at AmazingClubs.com.
Free for SubscriptionWorks members (click here to learn more about becoming a member).
AMA: Eric Hellweg, One Medical
As the Sr. Director of Product, Growth, Enterprise & New Services at One Medical, Eric Hellweg joins us for a member’s AMA to answer community questions about his experience building net-growth through a strong focus on customer-centered design — digital and IRL —across a variety of recurring revenue businesses .
Free for SubscriptionWorks members (click here to learn more about becoming a member).
Curious about how an AMA works - take a look at our AMA FAQs.
WORKSHOP: HoK’s Subscriber Growth Framework
We’re rolling out more workshops in support of your ambitious 2023 goals. This one is dedicated to teaching and supporting the adoption of our time-tested Subscriber Growth Framework used by many top subscription product teams.
100% of attendees recommend this workshop to a colleague.
“The framework structure will help our team to better organize and align on customer & business goals.”
“The content was great, as was the pacing of reviewing the materials. The exercises were thought provoking.”
Connecting subscriber journey stages with specific, optimizable aspects of the marketing and product experience can focus a teams’ effort where it will have the greatest impact, ongoing.
This is how we’ve created sustainable net growth for over 20 years and we want to share it with you.
March 17 & 18 11-1 ET via Zoom
Learn more and register here
AMA: Carolyn Jeskey, CCXP, AARP
In this AMA Carolyn will answer community questions on driving a culture for customer-centric growth.
Carolyn’s career has been dedicated to promoting and applying customer-centered strategies to advance good health, economic self-sufficiency, and aging in community. Experience has shown her that fostering a collective leadership approach is necessary to solve complex community challenges and grow into a customer-centric organization.
Free for SubscriptionWorks members (click here to learn more about becoming a member).
Curious about how an AMA works - take a look at our AMA FAQs.
WORKSHOP: HoK’s Subscriber Growth Framework
After really great feedback on the first session we’re rolling out more workshops in support of your ambitious 2023 goals. This one is dedicated to teaching and supporting the adoption of our time-tested Subscriber Growth Framework used by many top subscription product teams.
Connecting subscriber journey stages with specific, optimizable aspects of the marketing and product experience can focus a teams’ effort where it will have the greatest impact, ongoing.
This is how we’ve created sustainable net growth for over 20 years and we want to share it with you.
March 20 & 21 11-1 ET via Zoom
Register Here
AMA: Micaela Shaw, CMO Embodied, fmr Literati
Micaela Shaw, CMO of Embodied and former VP Marketing of Literati, always has something insightful to share. In this members-only AMA she’ll answer questions directly as they relate to subscription product growth and her experiences with breakthrough brands.
Free for SubscriptionWorks members (click here to learn more about becoming a member).
Curious about how an AMA works - take a look at our AMA FAQs.
WORKSHOP: HoK’s Subscriber Growth Framework
We've got something new for our community in support of your ambitious 2023 goals — a workshop dedicated to teaching and supporting the adoption of our time-tested Subscriber Growth Framework used by many top subscription product teams.
Connecting subscriber journey stages with specific, optimizable aspects of the marketing and product experience can focus a teams’ effort where it will have the greatest impact, ongoing.
This is how we’ve created sustainable net growth for over 20 years and we want to share it with you.
February 27 & 28 11-1 ET via Zoom
Register Here
AMA: Stephen Smyk, SVP Podcast & Influencer Marketing, Veritone One
In this AMA Stephen will answer community questions relating to podcasting as an acquisition channel. Stephen placed some of the first podcast ads back in 2005—and has scaled podcast advertising as the industry has continued to grow since. Stephen built Performance Bridge into the largest dedicated podcast advertiser in the industry prior to its 2018 acquisition by Veritone One, and has launched and scaled the customer acquisition strategy of some of the biggest podcast advertisers in the world.
Free for SubscriptionWorks members (click here to learn more about becoming a member).
Curious about how an AMA works - take a look at our AMA FAQs.
Subscription Show 22
Which One Won? Tearing down growth experiments from subscription leaders.
SubscriptionWorks AMA: Maria Brodylo, SiriusXM
Maria Brodylo, Director of Retention at SiriusXM, shares her experience in a members-only AMA about reducing involuntary churn to better sustain net growth.
Free for SubscriptionWorks members (click here to learn more about becoming a member).
Curious about how an AMA works - take a look at our AMA FAQs.
SubscriptionWorks AMA: Will Ferguson VP Growth, Bark
Will Ferguson, VP Growth at Bark, shares his experience in a members-only AMA on the topic of growth through partnership and licensing.
SubscriptionWorks AMA: Talis Lin, BBC Studios
SubscriptionWorks Ask Me Anything: Talis Lin, BBC Studios
SubscriptionWorks AMA: Gary Kibel, Davis + Gilbert
SubscriptionWorks Ask Me Anything: Gary Kibel, Davis + Gilbert
SubscriptionWorks AMA: Brian Morrissey, Founder, The Rebooting; Fmr President, EIC Digiday Media
SubscriptionWorks Ask Me Anything: Brian Morrissey, The Rebooting
SubscriptionWorks AMA: Karl Wells, Chief Subscriptions Officer, Dow Jones
SubscriptionWorks Ask Me Anything: Karl Wells, Dow Jones Chief Subscriptions Officer
SubscriptionWorks AMA: TJ Huttner, GM, Audible.com
SubscriptionWorks Ask Me Anything: TJ Huttner, General, Manager Audible
SubscriptionWorks AMA: Piper Rosenshein, VP, A+E Network
SubscriptionWorks Ask Me Anything: Piper Rosenshein, Vice President, A+E Network
SubscriptionWorks AMA: Anna Bishop Rehrig, STRAVA
SubscriptionWorks Ask Me Anything: Anna Bishop Rehrig, Director of Product Marketing, Strava
SubscriptionWorks AMA: Neil Katz, CCO, Advance Local
SubscriptionWorks Ask Me Anything: Neil Katz, Chief Customer Officer, Advance Local
SubscriptionWorks AMA: Ben Foster, CPO, WHOOP
SubscriptionWorks Ask Me Anything: Ben Foster, Product Chief Product Officer, WHOOP
HAPPINESS RETREAT 2022: HAPPINESS AND RESPECTING BOUNDARIES
Happiness Retreat 2022: Happiness and Respecting Boundaries
SubscriptionWorks AMA: Alaina Browne, The Atlantic
SubscriptionWorks Ask Me Anything: Alaina Browne, Executive Director of Product, The Atlantic