Total Revenue Optimization with Intentional Audiences
Proud supporters of The Rebooting
Ditch the old divisions of ads vs subs, and build real audience value with successful engagement tactics from other repeat-customer product businesses. Our research-backed experiments transform every consumer interaction into lasting worth, converting total reader revenue into cumulative gains.
Sustainable audience revenue growth starts with customer-centric experience design. Welcome to the next era of audience-first engagement.
Let’s talk, start with an HoK Diagnostic, or learn our Framework in a workshop and apply it yourself.
Eric Hellweg, Pocket//Mozilla:
"House of Kaizen's framework was an incredibly helpful tool to align the entire organization on where we were hitting our marks and what areas needed attention."
Nini Diana, HBR:
“The growth framework gave us a great launching point for asking hard questions about our strategy and tactics. Having it laid out like an infographic helped us hone in on where we were encountering obstacles and gave us specific areas to address.”
Measure What Matters
We’ve compiled the most comprehensive guide to growth metrics for repeat-customer products, including media and publishing, aligned with HoK’s Growth Framework, organized by customer journey stage and count or value type.
This is the definitive resource for a fresh look at performance metrics for net-growth (repeat customers, subscriptions, memberships, loyalty, etc).
Growth gets harder as products mature and markets evolve, measurement needs to be precisely focused on the metrics that truly drive value.
Use this guide to:
Embrace customer centricity in your data
Overcome vanity metrics
Unlock opportunities for sustainable growth
free to media product leadersSee What Good Looks Like
Decades of recurring revenue growth optimization has allowed us to identify the common markers of the strongest and most sustainable growth programs.
We approach new challenges with a diagnostic process that very quickly identifies where and how HoK can support the effort to achieve your goals.
Reach out to learn more.
Join A Workshop
Learn it. Use it. Grow.
Popular subscription products like Netflix, Amazon Prime, The New York Times and Peloton all do one thing really well: they fulfill an ongoing need for their customers.
But it’s not just the quality product that makes them special, it’s crafting a sustainable, long term relationship with their subscribers that continues to create value over time.
In this workshop we’re going to teach you how to unlock new growth opportunities across the entire subscriber journey. We’ll show you how to be truly customer-first and give you a framework to find the often overlooked tactics that will allow you to sustainably grow subscription revenue, even in turbulent markets.
Get the full workshop plus 1-1 time for Q&A, discussion and practical examples
Private + Consultation
Bespoke pricing
The complete workshop in a private cohort of your team focused on your product.
✓ Great for fast learning efforts
✓ All videos, exercises, documents
✓ HoK experts consult directly with you
✓ Team-based pricing
Patti Kurtz,
Health Affairs:“The Subscriber Growth Framework helped us to identify key places along the journey to optimize our user experience and prioritize impact to align with our fairly aggressive goals for growth and retention. This approach gave us a clear list of priorities and the ability to build an actionable and effective roadmap.”
Andrew Pribram,
McAfee:“House of Kaizen's framework is the best I've seen for subscription businesses. It helps keep acquisition in the mind of retention folks, and retention outcomes in the mind of acquisition folks. It's a great map to help people stay on course in the complexities of a subscription ecosystem.”