📣 Growth Framework & Peer AMAs
Did you know that only 13% of optimizations achieve a significant lift, and that outsourced teams get 21% more winning tests than in-house teams*? Those stats got us thinking, there’s a critical need for the methods we use to build a culture of optimization and achieve an 83% success rate.
We're working on something different for our community in support of your ambitious 2023 goals and building internal capabilities — a workshop dedicated to teaching and supporting the adoption of our time-tested Subscriber Growth Framework which is used by many top product & marketing teams.
Andrew Pribram, McAfee:
“House of Kaizen's framework is the best I've seen for subscription businesses. It helps keep acquisition in the mind of retention folks, and retention outcomes in the mind of acquisition folks. It's a great map to help people stay on course in the complexities of a subscription ecosystem.”
Patti Kurtz, Health Affairs:
“The Subscriber Growth Framework helped us to identify key places along the journey to optimize our user experience and prioritize impact to align with our fairly aggressive goals for growth and retention. This approach gave us a clear list of priorities and the ability to build an actionable and effective roadmap.”
This is how we’ve created sustainable net growth with a culture of optimization for over 20 years and we want to share it with you. We only have limited space on the first workshop so register your interest now and we’ll follow up with more details including an opportunity for you, or a member of your team, to participate in the beta at no cost.
Thanks
- Matt
P.S. Our beloved Ask Me Anything series within the SubscriptionWorks community starts its 3rd year of sharing insights and experience from your subscription growth peers. Check out and set reminders for upcoming AMAs with Stephen, Micaela and Carolyn.
*those, and more stats here
