Measure what matters

We’ve compiled the most comprehensive guide to growth metrics for repeat customer products, aligned with HoK’s Growth Framework, organized by customer journey stage and count or value type.

This is the definitive resource for a fresh look at performance metrics for net-growth (repeat customers, subscriptions, memberships, loyalty, etc).

Growth gets harder as products mature and markets evolve, measurement needs to be precisely focused on the metrics that truly drive value. Use this guide to:

  • Embrace customer centricity in your data

  • Overcome vanity metrics

  • Unlock opportunities for sustainable growth

free to product company leaders

Misalignment has a cost

  • ~20% of revenue opportunity missed

  • 46% of team leaders admit not having consensus on goals

  • Only 65% of teams have consensus on KPIs

  • The dreaded “enshittification”

Consider the value of better metrics

  • Eliminate the inefficiencies of misalignment

  • Be proactive vs. reactive to a dynamic market

  • End inconsistency and lack of progress

  • Build confidence aiming for the right goals