In recent months, we've all had to adapt. Like the shifts in our own everyday lives, the pandemic has created significant shifts in consumer behavior too, and we’ve seen many brands with subscription models experience huge increases in subscribers during this time.
In this webinar, we shared insights and guidance on how subscription businesses and publishers can prepare for the future and retain customers, both old and new.
Katie Bloor and Matt Robins from the team here at House of Kaizen shared innovative ways in which brands can retain subscribers and craft digital experiences focused around increasing customer lifetime value. We also welcomed Rich Rowe from The Telegraph to our expert panel for a Q&A discussion.
Head of Optimization - House of Kaizen
As Head of Optimization, Katie oversees CX optimization strategies across acquisition, engagement, product development, and retention for all House of Kaizen clients. Katie passionately drives House of Kaizen's CX optimization into new strategic areas, with a focus on solving new and unique business challenges.
Designer - House of Kaizen
Matt's wide interests and knowledge were what brought him to the team here at House of Kaizen, through his talent for understanding an idea from conception to creative to code. A CX focused designer specializing in data-driven design, Matt is responsible for designing user tests and interfaces for clients such as The Wall Street Journal, McAfee, Pfizer, and Hearst Magazines.
Performance Marketing Manager, Digital Subscriptions & Registrations - The Telegraph
A highly motivated, multi-skilled marketing manager with a decade of experience, Rich has predominantly worked in-house within a variety of sectors. He has specific expertise in delivering multi-channel acquisition campaigns, achieving unprecedented success.
November 11-13, 2020
SubSummit is the world’s largest event dedicated to D2C subscriptions. Sessions will cover topics impacting subscription companies the most, such as churn rate management, creating an amazing customer experience, picking the right eCommerce platform, marketing techniques to grow your subscriber base, and much more.
Send us a note and we'll reach out to set up a time to chat.