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Unleash Your Growth Team

With training, best practices, and on-demand community support, your capable team and our 20+ years of subscription expertise is your most agile growth opportunity right now.

On-demand Growth Team

Your capable team learning from our 20+ years of subscription growth expertise to create sustainable growth programs.

You'll get access to all of our best practices and product-specific consultation:

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Best Practices

Access our teams’ and our community's proven growth tactics.

On-Demand Support

On-call consultation on your specific growth efforts from HoK’s subscriber growth experts.

Testing Blueprints

Methodical translation of optimization hypotheses to detailed test designs.

Customer Segmentation

We'll help you create segments to more accurately reflect unique subscriber behaviors and set up your optimizations for more winning experiments.

Goal Alignment

Sustainable growth comes from measuring and delivering on both the subscribers’ needs and product goals throughout each stage of the journey — the trick is finding alignment.

Persona Definition

We'll help you create persona definitions to more accurately reflect unique subscriber behaviors and set up your optimizations for more winning experiments.

Collaborative Ideation Worksessions

Your team will learn to host worksessions with the goal of generating ideas that your team can then collectively refine and focus into innovative and actionable next steps.

Hypothesis Development

We’ll show you how to synthesize performance data, and research into test hypotheses to identify high impact opportunities for subscriber journey optimization.

Value Proposition & Creative Development

Your team will develop an understanding of your subscribers and create a promise of value to capture and keep the attention of your subscribers across the full journey.

“At a challenging time, House of Kaizen stepped in. Their knowledge and flexibility enabled us to continue to deliver on our marketing objectives."

—Julie Zhu, Women's Wear Daily

“At a challenging time, House of Kaizen stepped in. Their knowledge and flexibility enabled us to continue to deliver on our marketing objectives."

—Julie Zhu, Women's Wear Daily

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FAQs

Below you'll find answers to some commonly asked questions. If you can' find the answer you're looking for, send us a message!

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What is the difference between SubscriptionsWorks Community and SubscriptionWorks On-demand Growth Team? 

When you join SubscriptionWorks Community, you’ll have access to our private Slack network of subscription, loyalty, and membership experts that you can engage with for ideas, recommendations, feedback and other support. You’ll also have access to exclusive content like AMAs, private Fireside Chats with industry leaders, subscription product CX teardowns, and much more.


When you join SubscriptionWorks On-Demand Growth Team, your entire team gets access to our SubscriptionWorks Community as well as best practices and training from House of Kaizen’s team of subscription growth experts. Our team will enable yours to deliver sustainable growth with best practices, training and product-specific consultation.

Who is SubscriptionWorks Community built for?

SubscriptionWorks Community is built for individuals on product, marketing, and data teams in the subscription, loyalty, and membership industries that are looking for peer feedback, insights from other leaders, and professional development from the world’s leading subscription businesses.

Who is SubscriptionWorks On-Demand Growth Team built for?

SubscriptionWorks On-Demand Growth Team is built for subscription, loyalty, and membership businesses of any size that have in-house teams and the internal capability to execute growth programs, but need the 20+ years of expertise and insights House of Kaizen has to offer. House of Kaizen and the network of experts within the community will provide unparalleled support, processes, and guidance to help you and your team create sustainable growth programs.

What is the difference between SubscriptionWorks On-Demand Growth Team and other House of Kaizen services?

SubscriptionWorks was built to empower your capable internal team - think of it as professional development, training or an alternative to industry conferences. Whereas House of Kaizen services include collaboration on the execution of the work across your team and ours – particularly helpful when you need to outsource the expertise and some or all of the effort. 

How long does my membership to SubscriptionWorks Community last?

Your membership will last 1 calendar year for whichever plan you choose.

Why do I have to apply to join?

Our goal is to ensure that everyone who joins our community will not only benefit from others within the community, but will be able to provide support and benefit to the community as well. As we are newly launching these programs, it’s important that the quality and intentions of each business that joins aligns with the goals of the program and others in the community. There will be no advertising, sponsorship or other activity seeking to sell to the community.

What does the application look like? 

You’ll fill out the application here. Once you’ve submitted your application, a member of the House of Kaizen team will reach out to set up a time to meet virtually. We’ll get to know you and answer any questions you have to make sure the program is a good fit for you/your team. Upon acceptance, we’ll provide you with enrollment details.

Why do I have to apply to join?

Our goal is to ensure that everyone who joins our community will not only benefit from others within the community, but will be able to provide support and benefit to the community as well. As we are newly launching these programs, it’s important that the quality and intentions of each business that joins aligns with the goals of the program and others in the community. There will be no advertising, sponsorship or other activity seeking to sell to the community.

When does SubscriptionWorks officially open? 

We will launch the community and the On-Demand programs in Q1 of 2021. The deadline to apply is February 3, 2021.

When will I know if my application has been accepted?

We will be reviewing applications as they come in. You should expect a response to your application within 2 weeks of submission.

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Let's talk. 

Send us a note and we'll reach out to set up a time to chat.

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