We're bringing together product, marketing, and data professionals for an exclusive 3-day, interactive virtual event. We'll refine the skills needed to deliver exceptional experience optimizations that leave subscribers wanting more.
November 17-19, 2020
Talks, inspiration, reflection, and action to build products, drive growth, and have some fun while doing it.
Gearing Up for Growth: How Everyone Can Contribute to New Business
Shannyn Lee - Win Without Pitching
Understand effective ways to keep teams talking, improve team functionality, & decide on ways to include some best practices.
Developing Products: Optimizing for Growth
Matt Nowen - House of Kaizen
Revenue diversification and productization of services are critical to sustainable growth. Learn to define the product service offerings and ensure that the entire team has input into what this specific product looks like.
Induction: Aligning Your Team on the Product
Matt Nowen - House of Kaizen
It's critical that each member of your team has a clear understanding of the target and who the service is for - we'll start here and learn how to ensure that everyone is on the same page as the first step towards optimization.
Journey Mapping: More Than Understanding
Matt Nowen - House of Kaizen
We will show you how to effectively put yourself in the shoes of the target audience and walk through their journey step by step to create a journey map. When you know what your subscribers will see, think, feel, and say at each stage of their journey, you'll have more than an understanding of how to meet their needs, you will have insights and a plan for how to meet those needs.
Moments of Truth: Goal Alignment and Opportunities for Impact
Matt Nowen - House of Kaizen
Now that we've mapped the subscriber journey, it's time to take a look at the goals of prospects and the organization at each stage of the journey. We'll highlight the moments of truth, the moments that have the biggest impact on the subscriber's path, and create actionable steps for optimization.
Creative Concepting: Catching and Keeping Attention
Matt Nowen - House of Kaizen
The creative process is critically important for catching and keeping the attention of your subscribers. We'll walk through interactive exercises to formulate strategic messaging and help you conceptualize the creative assets most relevant to your ideal subscribers.
Bring It To Life: Building a Shop Page
Matt Nowen - House of Kaizen
In this interactive workshop, we will build a web experience that will help bring to life the product and demonstrate what you know about your subscribers.
DEI & Antiracism Training Series
SubscriptionWorks AMA:
TJ Huttner, Audible.com
SubscriptionWorks AMA:
Piper Rosenshein, A+E
SubscriptionWorks AMA:
Neil Katz, Advance Local
SubscriptionWorks AMA:
Anna Bishop Rehrig, Strava
SubscriptionWorks AMA:
Ben Foster, WHOOP
SubscriptionWorks AMA:
Garima Sinha, Instacart
Happiness Retreat 2022: Happiness and Respecting Boundaries
SubscriptionWorks AMA:
Alaina Browne, The Atlantic
SubscriptionWorks AMA:
Nini Diana, HBR
SubscriptionWorks AMA:
Chandler Delmas, Cinemark
20th Anniversary Celebration
Viewing Party
SubscriptionWorks AMA:
Jessica Sejeck, AdWeek
SubscriptionWorks AMA:
KC Duggan, Mindbody
SubscriptionWorks AMA: Laurie Truitt, TIME
SubscriptionWorks AMA: Saleem Malkana
SubscriptionWorks AMA: Erica Alfonzetti, Volvo
SubscriptionWorks AMA: Mike Orren, Dallas Morning News
2021 Development Intensive
SubscriptionWorks AMA: Andrew Sonnichsen, Cinemark
Recurly x HoK Subscriber Growth Workshop
2021 Happiness Retreat - Internal
2020 Growth Intensive Internal Retreat
Subscription Insider x HoK Marketing Bootcamp
The Produce Box x HoK Subscriber Growth Webinar
Subscription Show 2020
2020 Development Intensive
Send us a note and we'll reach out to set up a time to chat.