As we all consider what's important, and customers reexamine their spending priorities, how can you reevaluate and improve your customer experience?
Our first event of 2020 was a virtual one but was nonetheless packed with insights. Along with our friends at Audience Intelligence platform Pulsar, we strove to shine some light on topics such as: how to increase the lifetime value of your customers; how to grow your recurring revenue; and how to place customers at the heart of your experiences, more crucial now than ever before.
If you weren't able to make it, don't worry - we have speaker roundups below as well as the full recording of the webinar too. Don't forget to sign up for updates about our next event. We look forward to seeing you there!
Joel Mounsey - Creating Digital Experiences that Retain and Increase the Lifetime Value of Your Customers
Head of Commercial Growth - House of Kaizen
Joel's key takeaways:
"The more you are able to listen, understand, and execute on the correct strategies aligned to the voices of your customers, the more your business will thrive."
Tom Gale - Use Psychological segmentation to Understand Customers in Times of Uncertainty.
Senior Optimization Manager - House of Kaizen
Tom's key takeaways:
"In uncertain times, one thing is certain: brands who put in the effort to understand their customers are the brands that succeed."
Anna Rudevych & Oryelle Clements - Understand CX Using Social Data
Senior Research Managers - Pulsar Platform
Anna's key takeaways:
"Branching away from only monitoring discussions about your brand to understanding audiences' emerging behaviors is vital during the time of such large-scale change."
Osh Rice - Building an Experimentation Business Case
Business Director - House of Kaizen
Osh's key takeaways:
"With a renewed focus on efficiency driving activity, it's more important than ever to do the groundwork and get the foundation right - results will follow, proving the case for investment, optimization, and experimentation."
October 5-15, 2020
Subscription Show 2020 is a subscription economy industry conference with three days of inspirational keynote speakers, interactive workshops, networking opportunities and breakout discussions that address recurring-revenue, subscription and membership businesses’ most pressing needs and challenges.
Send us a note and we'll reach out to set up a time to chat.